GummyFest

Winter 2026

Gummyfest is a Detroit-based festival concept celebrating sour candy and craft beer, brought to life through a bold, motion-first brand identity. I designed the entire experience, building a cohesive system across social content, billboards, speaker idents, animated attract loops, and more. The project blends nostalgia, color, and movement to create a playful yet immersive brand that feels as energetic and unexpected as the flavors it represents.


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©MMXXIEthan Phail2025