Winning Hits Different
(Pistons Campaign Concept)

Winter 2025

This Campaign project challenged groups of students to build out a campaign for one of the major Detroit sports team based on a randomly drawn prompt. My team consisted of myself, Dylan Abraham, Nidhi Srikanth and Mar Oviedo and the team we were given was the Detroit Pistons. The prompt for our campaign was resiliency. Wanting to appeal to a younger audience, we created the tagline “Winning Hits Different” which woud be the main driver for our campaign. I created the overall style for our project and worked to build a motion reel for our campaign alongside Dylan, while Nidhi and Mar primarily focused on creating environmental graphics and social media prescence.






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